2012年10月17日星期三

coach outlet online This business lends itself well to be operated from your home


This business lends itself well to be operated from your home. Since you will be receiving clients it is important that your home-office be presentable and well kept. As you business grows you can move to larger quarters in an office.

Your initial expenses in addition to the equipment itself will pertain to basic office supplies, the preparation and reproduction of your sales material, advertising, postage and miscellaneous expenses. If at all possible get a second telephone line just for your office so you can insure it will always be answered professionally. An answering machine or telephone answering service will communicate with your clients in your absence.

Owners of new businesses will spend the majority of their time, during the start-up phase on finding new business. Your new clients will be looking for quality graphic material which is prepared in a relatively short time span (generally from 2 to several days depending on the project - larger projects may take substantially more time), at a reasonable price. The cost of your services are determined by what your competition charges which is pretty well determined by general cost of living expenses in your community.

It will be a good idea if you do some snooping around and visit some of your competitors as a "potential client". You will find their advertisements in local business publications and the Yellow Pages.

Since you are selling a service most of your revenue will go to the bottom - line and will become profit to you. Operating expenses will be relatively small for general office supplies, paper, laser printer toner, etc. Of course, you may have to finance the purchase of your equipment over a period of time. If your credit is good, financing will be relatively easy to obtain through most computer stores. Since new computer equipment is becoming outdated at an ever
increasing speed it is best to buy equipment on the lower end of the price range even if your budget can stand the higher outlay of capital.

Small businesses and organizations will be requesting credit extension. Your care in granting this privilege is important. Nothing is more aggregating then selling a service "your time" and not get paid. It is not at all unreasonable to request payment up front with new and small business clients. Once you have granted credit to a business or organizations set down strict rules and stick to them. In general there rarely is justification to carry any client beyond 60 days.

As you expand and require assistance to carry the work-load consider hiring "outside contractors" instead of employees. There are many individuals who have the knowledge and equipment to free-lance with desktop publishing. You will be saving the various benefits which are required to pay to employees and which average about 20 - 30% of salary.

Resources

Publications: Publish, P.C. World, Mac World are the best known publication. New ones are coming on the market on an on going basis.

Organizations:

Most of the major desktop publishing software programs sponsor user clubs/organizations throughout the country, such as Ventura Publishing.
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